Archive for the ‘Interviews’ Category

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Post attributed to: Dr. John Sullivan at: https://www.eremedia.com/ere/your-future-as-a-recruiter-you-better-know-how-to-sell-because-most-of-what-you-do-today-will-be-done-by-technology/

If you are currently a recruiter and you’re worried about your future … I agree, you should be.

Consider a future as a recruiter where sourcing is gone, and so is resume screening and candidate assessment. All that is left for recruiter to do is related to selling candidates, which unfortunately, is something that most corporate recruiters do not excel at.

This shift is occurring partially because recruiting has been a “soft” field since its inception. But finally, recruiting is beginning to follow the pattern that proved so successful in the past on the business side of the enterprise in areas like CRM, marketing, and sales. Recruiting is now finally beginning the inevitable shift to a hard scientific approach, where database decision-making and software technology will literally take over most of the roles currently held by human recruiters. (more…)

As told to Forbes by Gregory Short and Geoffrey Zatkin, co-founders of EEDAR.

What is the hardest challenge your company has faced to date? Have you overcome it? If so, specifically how?

At EEDAR, our hardest challenge was tied directly to our greatest strength. As a result of our massive proprietary videogame database, EEDAR is able to provide the videogame industry with both a completely new way to evaluate the potential profitability of game titles and a set of highly advanced data analysis tools.

The challenge was teaching an entire industry about more accurate, efficient and comprehensive tools available for making critical business decisions than what was used for the past 20 years: experience and gut instinct-based decision making.

EEDAR continues to work on overcoming this enormous challenge of educating clients on the benefits of data-driven decision making through building strong client relationships, frequent training sessions, strategic use of the press and, most importantly, ensuring our products and services deliver the results our clients require.

Which company/entrepreneur do you model your business after and why?

As a start-up company, EEDAR closely followed many of the principles espoused by Guy Kawasaki in his book The Art of the Start. EEDAR was already on the right track to an extent, but three key lessons from Mr. Kawasaki’s work helped us focus our efforts more productively.

Firstly, EEDAR strove to be a company of meaning; We wanted EEDAR to be a company that would be a positive change for the entire videogame industry, not just another research firm.

(more…)

10 Lessons from Inside Apple

Posted: February 14, 2012 in Interviews

Credited to AMEX/Open Forum: 10 Lessons From Inside Apple

February 14, 2012

Adam Lashinsky’s recent book, Inside Apple: How America’s Most Admired—and Secretive—Company Really Works, is revealing. Lashinsky is a longtime friend and a senior editor-at-large for Fortune magazine. I asked him what he thinks are the top 10 lessons from Apple. – Guy Kawasaki

Lashinsky writes:

Steve Jobs was known as a rule-breaker. He didn’t want license plates on his car, for instance, so he didn’t have them. As I researched my book, a theme emerged of how differently Apple does things than the rest of the business world. Just how he fashioned Apple into a rule-breaking company is a good story.

In instance after instance, Apple thumbs its nose at what MBA programs consider to be the best practices of modern business. Here are 10 lessons that any company might apply—with caution—to doing things the Apple way.

1. Design comes first

Every product manufacturer emphasizes design. Apple taught us, under the direction of Jonathan Ive, that design is paramount. Steve Jobs literally made the rest of the process subservient to design. That is revolutionary in a world where product-management and financial people conceive of products first and then tell the designers what to do. At Apple, it is the opposite.

Apple’s emphasis on design is what led to the beauty of Apple’s products, and, undeniably, its financial success. (more…)