As told to Forbes by Gregory Short and Geoffrey Zatkin, co-founders of EEDAR.
What is the hardest challenge your company has faced to date? Have you overcome it? If so, specifically how?
At EEDAR, our hardest challenge was tied directly to our greatest strength. As a result of our massive proprietary videogame database, EEDAR is able to provide the videogame industry with both a completely new way to evaluate the potential profitability of game titles and a set of highly advanced data analysis tools.
The challenge was teaching an entire industry about more accurate, efficient and comprehensive tools available for making critical business decisions than what was used for the past 20 years: experience and gut instinct-based decision making.
EEDAR continues to work on overcoming this enormous challenge of educating clients on the benefits of data-driven decision making through building strong client relationships, frequent training sessions, strategic use of the press and, most importantly, ensuring our products and services deliver the results our clients require.
Which company/entrepreneur do you model your business after and why?
As a start-up company, EEDAR closely followed many of the principles espoused by Guy Kawasaki in his book The Art of the Start. EEDAR was already on the right track to an extent, but three key lessons from Mr. Kawasaki’s work helped us focus our efforts more productively.
Firstly, EEDAR strove to be a company of meaning; We wanted EEDAR to be a company that would be a positive change for the entire videogame industry, not just another research firm.
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